Cold-calling and face-to-face meetings, rooted into every sales department’s DNA, all but vanished in the wake of COVID, forcing seasoned pros to seek new sales engagement tactics and compete against a new generation of digital-savvy hunters. One LinkedIn study showed that over 70% of all sales people have adopted social selling – if you’re a millennial salesperson, the adoption rate is nearly 80%.
The average cost of a lead is about $200. According to HubSpot, organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
No matter the industry, leads are the fuel that power business growth. At Joanne Gore Communications we’re always looking for ways to help software, hardware, print and manufacturing companies attract new business. Here’s a taste:
As communication preferences ebb-and-flow, channels evolve and society adjusts to new technology. It means salespeople need to adjust, too – and almost more importantly, assume that what worked yesterday may not in the future. Discover how savvy hunters are diversifying channel strategies – and shifting from legacy cold-calling tactics to new ice-breaking engagements.
Understanding the behaviours of your current (and future) buying audience – and feeding them information that helps them make independent decisions about new solutions, trends and technologies – helps you test and target new markets, products and services – and quick-start your lead gen efforts.
This article breaks down how to do that in 3 simple steps.
Whether your leads are coming through your website, trade shows and events, lists, advertising or referrals, knowing how to get the most out of each lead is key. Smart marketers know how to squeeze the juice out of someone who shows an interest in your product or service. Read this article for strategies to minimize your cost per lead, increase conversions and drive revenue.
The success printers forge in today’s unprecedented selling landscape will come from having a clear understanding of who you target, what engages them and what drives their buying behaviors. Printers will need the ability to understand how they help the changing business needs of their prospects and customers. Discover why sharing is the new selling.
Want a handle on your LinkedIn profile without reading a textbook? Download our LinkedIn Profile Scorecard, a checklist of everything you need to optimize your profile to ensure that: Your settings are optimized. You have shareable, relevant content… and You’re ready for social selling success!
Which hashtags should I use? Which social media platform should I be on? How do I grow my LinkedIn network? How can I make my profile stand out? The Ultimate Guide to Optimizing your Social Media Posts answers all your questions, with curated tips, insights and examples from today’s social selling leaders, movers and shakers.
Tapping into your company’s LinkedIn business page is a surefire way to discover who is interested in your products, services, solutions – and brand. JGC’s LinkedIn Business Development Guide helps you quickly pinpoint new prospects – and lays out what steps to take next.
Lead Gen Ballers – Monthly LinkedIn Live series dedicated to upgrading your LeadGen game!
Millennials. What are they looking for? Also, how to create value for this largest group of professionals through marketing with print products. Listen to Joanne as she provides ways to generate great CX (and lead gen) to millennials. Listen to this episode of Reimagining Communications with Matt Swain.
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Published, with permission, in Graphic Arts Magazine
Image credit: Pixabay