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July 30, 2021
One of the biggest tragedies of the pandemic was the demise of live events. While their return should be welcomed, we can’t ignore that we spent […]
July 7, 2021
The roll-out of Canada’s Anti-Spam Legislation (CASL) back in 2014 became a source of dread and anxiety for Canadian marketers, causing them to re-evaluate an email […]
June 18, 2021
Cold-calling and face-to-face meetings, rooted into every sales department’s DNA, all but vanished in the wake of COVID, forcing seasoned pros to seek new sales engagement […]
June 11, 2021
Joanne Gore is a storyteller. And when the veteran marketer, speaker, writer and mentor pans out over what has happened in today’s selling and marketing landscape, […]
May 31, 2021
In 1985, Aldus, a small start-up in Seattle, began working on a software program to design and organize newspaper layouts. It was called PageMaker – and […]
January 8, 2021
Facing the Reality of Virtual Events Virtual events have increased 1000% since the outbreak of COVID, according to Forbes. Among organizers forced to cancel 2020 events, […]
August 12, 2020
Some companies, amidst uncertainty and restrictions brought on by COVID-19, re-directed marketing dollars and efforts, put campaigns on hold, and halted their lead gen effort. Others […]
June 26, 2020
Whether you’re a large global corporation or a small independent, you are trying to figure out how COVID-19 will impact your business moving forward. Now, more […]