Joanne Gore is a storyteller. And when the veteran marketer, speaker, writer and mentor pans out over what has happened in today’s selling and marketing landscape, the stories seem to write themselves. What that means depends on who you are, what you do and how your story shakes out amid the wreckage.
From a sales and marketing perspective, the stories are everywhere. For starters, finding new business and leads is more difficult than ever. There are no physical trade shows. No new leads. Offices are shut down, so cold-calling or drop-ins are out. And with so many people working from home, contacting them presents a whole new set of challenges (hello virtual calls with kids and animals part of the scenescape).
“The problem today is the lack of work, although it is slowly coming back in certain areas,” says Gore, whose company, Joanne Gore Communications, works with the new generation of print and business buyers. “Companies are trying to stay in touch and stay close to their clients so that when things start to move, they will be ready. Right now companies are concerned about getting paid for past work, new work when it comes, and what the landscape will look like in the future.”
Read Through the Fog, in LeadingPRINT Magazine for selling strategies that work in today’s world.
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Image credit: Association for Print Technologies