Whether you’re a large global corporation or a small independent, you are trying to figure out how COVID-19 will impact your business moving forward. Now, more than ever, your marketing, PR, communications and crisis management teams are working around the clock to ensure your staff and customers are taken care of as we slowly return to life after this global pandemic.
Amidst the uncertainty, companies are re-thinking their marketing efforts and investments – putting campaigns on hold until things settle down – and squandering the opportunity to get ahead of the curve once they do.
While focusing on a marketing campaign may not be top of mind, communicating relevant information with customers, prospects, partners and employees is a priority. Companies large and small are walking a fine line between capitalizing on the current global health crisis – and helping people adapt with products and services that meet the needs of today’s isolated, ever-changing workforce.
Read Marketing in a Covid-19 World in Printing News
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