WATCH: How to Sell Without Selling – Content Strategies that Generate Leads
A winning strategy requires two equally important components — high quality content and consistent exposure and promotion.
Recently, I teamed up with Mike Porter, from Print/Mail Consultants and presented, “How to Sell Without Selling” at Xplor21, a conference for people involved in customer communications and customer experience. As one of the first in-person industry gatherings since the beginning of the pandemic, Xplor provided us and our fellow professionals with unmatched access to education, subject matter experts, industry vendors, and networking opportunities. The conference is held every year.
After the event, Mike and I got together to recreate that presentation in this two-part video series.
“How to Sell Without Selling” is full of ideas about leveraging content to fill sales pipelines with prospects interested in your products or services, but not yet ready to buy.
Together, we dive into which content influences future B2B buyers and share ways to leverage email, direct mail, SEO, and social networking to keep prospects engaged over lengthening sales cycles.
In Part 1, Mike walks you through the content creation process – including what’s available, why it’s important and how to use it
In Part 2, I share strategies to leverage your content, tactics to keep the sales pipeline full, and ways to be successful in your sales efforts – by selling without selling.
This material is appropriate for anyone interested in creating and nurturing leads for their B2B company. You will learn strategies and techniques to help you get noticed, build trust, and remain top-of-mind throughout the customer journey.
Watch Part 1:
How to Sell Without Selling – presented by Mike Porter:
Watch Part 2:
How to Sell Without Selling – presented by Joanne Gore:
#JGC4B2B #Sales #Print #ContentMarketing #LeadGen #Xplor #Prospects #SalesStrategies
