Trade shows provide a unique chance to go beyond digital lead gen activities. They’re the ultimate opportunity to connect with your community and a chance to meet your virtual friends as humans for the first time. It’s a tremendous opportunity to learn what really matters to your buying audience “direct from the horse’s mouth”.
Trade show season is one of the most hectic times of year for most businesses. If you’re an exhibitor, it’s a time when sales and marketing are working at full throttle to drive booth traffic. This is the place to have the 1:1 conversations critical for business success.
When you are exhibitor on the trade show floor, there is a lot of planning needed to execute a successful event, with success often defined by the number of leads generated. In the article: How to maximize trade show lead generation success, I share the formula that many marketers use when projecting lead targets at trade shows, how to balance those in-depth conversations with the need for leads and how to ensure that you’re attracting the right leads to your booth. It’s all in the math.
It’s just as hectic for attendees, presenters and media navigating their way through show specials, sales demos, speaker sessions, shmoozing and re-connecting with old friends. So over the years, I began developing a mental checklist of trade show survival tactics – whether I was attending as a delegate, an exhibitor or a presenter.
Whether you’re a seasoned event planner, a first time trade show attendee or anything in between, I present to you:
Joanne’s trade show survival checklist:
C’mon, did you really think I’d leave the list at 14?