Marketing
March 15, 2019
Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
February 12, 2019
If you’re a B2B organization, the statistics around content generation and content marketing are staggering. According to the B2B marketing site Demand Gen and its 2016 Content […]
December 13, 2018
Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
October 3, 2018
For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]
September 10, 2018
Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
August 22, 2018
Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember […]
June 29, 2018
I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]