How franchise owners are driving exceptional, money-making, customer experiences
Owning a company that’s a member of a franchise family is providing more and more people across North America with the opportunity to start and run their own business – supported by an operating model that has already been proven to work. As a franchisee, you proudly wear your franchisor’s “coat of arms” – the brand – and benefit from on-going business, operations and marketing support.
A recognizable Brand means recognizable products and/or services.
In 2016, franchises in the U.S. brought in $868.1 billion, with expected growth in 2020 to increase by 785,316 businesses, and 8.67 million total employees. According to the International Franchise Association, 60% of new jobs are created by small businesses like franchises.
Parent companies support franchisees with infrastructure, which may be why half of all new businesses fail within their first year, whereas a typical franchised business is still open after five years. With their parent’s bench strength, franchises can ramp up quickly, leveraging established workflow and technology solutions, and integrating usable technology in-store to compete with independent corporations.
Print and Sign Franchise owners are profiting from customer experience expectations.
Print and sign buyers are looking for ways to enhance their customers’ experience by transforming their digital world into a physical one. With a voracious appetite for print and signs, brands like Netflix, Amazon, Shopify and Nike are using physical stores, merchandise branding and “pop-ups” to provide memorable immersive experiences. A major growth drivers for the print industry is the increasing need to keep customers engaged through communication over various channels.
The franchise industries with the most expected growth this year are personal services, quick-service restaurants (QSR) and full-service restaurants – and they’re embracing print and sign as an integral part of the customer acquisition process. It explains why today’s hottest revenue drivers for the print and sign industry include packaging, embellishments, direct mail, textiles, signage and wide format.
Today’s print and sign franchise owners can produce a wider variety of products with more speed, higher quality and more customization options than ever before. Franchise owners are profiting by shorter turn-around times, shorter learning curves and new markets willing to pay for a brilliant customer experience. Digital finishing, personalization and other experience-enhancing options, once reserved for outsourced binderies and highly specialized equipment, can now be offered in-house.
Capitalize on your franchise parent’s marketing support to deliver engaging, customer-generating experiences.
One of the biggest challenges facing today’s print marketers and sales teams is delivering the right customer experience at the right time.
Industry-leading franchise brands, like Allegra Marketing Print Mail and Signarama, provide access to all the resources needed to plan and execute marketing plans and projects for their customers – and themselves. They help new owners spend their early days focused on sales and production functions by providing marketing resources for any or all the services they don’t have in-house. This encourages new franchise owners, often with little or no experience in the print industry, to confidently build brand awareness, generate sales leads and develop key accounts.
Whether you want to purchase an established franchise brand or you’re an independent print or sign business owner looking to grow your company, staying current within the industry and optimizing your underlying workflow and technology become important success drivers. Add in the secret weapon – marketing support – and drive an exceptional, money-making, customer experience.
As they say in the franchise world: “You’re running a business for yourself. Not by yourself.”
This is an edited version of an article written exclusively for Printing News titled: The Secret Weapon to Print and Sign Franchise Success
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