Thanks to an upward trend toward de-stigmatizing cannabis, the print industry is starting to get high on ROI, while cannabis companies get hooked on print.
As legalization grows, however, strict restrictions around social and traditional media are forcing brands to re-think how they market cannabis-related companies and products. With business ripe for the picking, confusion around these stringent advertising and promotion guidelines—as well as other stigmas associated with cannabis—has caused many printers to quickly shut the door on their chance to grab a share of this market.
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