For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a trade show booth and logistics as well as working the floor throughout the duration of the event gives one a unique “behind the scenes” perspective. It’s also an ideal opportunity to have conversations with all the folks walking the show floor. These people are your prospects, your customers, your influencers and even your competitors.
Thanks to Graphic Arts Magazine, I had the privilege of attending Print 18 and find out if the industry is market-ready for a new generation of print buyers. I created a quick, one-minute survey which got people thinking about how they answer the question: “What do you do?”
Now it’s your turn: Take the survey now!
Each attendee perspective (and experience) is different. While yes, many are there to buy, they are also there to learn, engage, share ideas and experience the power of new print technologies, capabilities and trends.
As a first-time attendee I got to hear the opening keynote – presented by every marketer’s marketer, Seth Godin. I attended seminars and had conversations with industry leaders and legends including Pat McGrew, Dr. Joe Webb (who keeps threatening to retire tomorrow) and Richard Romano. I caught up with clients, met with prospects, and was fortunate to share hugs with so many friends – old and new.
Print 18 was a showcase of immersive and interactive customer journeys that are also fun, one-of-a-kind experiences that embrace the power of print. I witnessed first-hand the disruptive shift happening in our industry – driven by the need to keep customers engaged with targeted and personalized communication across all available digital, mobile and physical channels.
It’s a disruption that’s forcing businesses to re-think how they answer the question: “What do you do?”
Is your business ready to have the conversations that matter with a new generation of buyers? Take the survey now!