sales

August 12, 2020

Pinpoint where your sales opportunities stall – and quick start your lead-gen efforts

Some companies, amidst uncertainty and restrictions brought on by COVID-19, re-directed marketing dollars and efforts, put campaigns on hold, and halted their lead gen effort. Others […]
July 22, 2020

3 ways the print, hospitality and travel industry can attract visitors and tourists – and infuse the local economy

While coping with major concerns surrounding finances and health, and a heightened awareness towards sanitation standards, folks are looking for shorter, closer-to-home excursions and road trips, […]
June 26, 2020
Image of lady jumping between mountains to job

Job finding (and keeping) tips for young Millennials, Gen Z and New Grads

Companies of all sizes and sectors are fine-tuning their attention towards the Millennial and Gen Z employee candidate pool. Recruiters and hiring managers are learning new […]
December 25, 2019
tidy organized desk

6 ways to get organized – and get s*** done!

Have you ever had one of those polarizing moments – when everything that needs to get done swirls around in your head and makes you feel […]
August 16, 2019
Reimagining Communications Podcast With Matt Swain

PODCAST: Where the Worlds of B2B and B2C Collide

Expectations for how to communicate with your organization are changing. The Broadridge “Reimagining Communications” podcast series with Matt Swain, Managing Director and Practice Lead for Broadridge […]
December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018

The Future of Print Sales and Marketing

The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]