One of the biggest tragedies of the pandemic was the demise of live events. While their return should be welcomed, we can’t ignore that we spent over a year in lockdowns, missing out on the opportunity to shake hands, exchange business cards and connect with old (and new) friends. As a result, both new and seasoned event planners and marketers are dusting off event plans, adjusting budgets and revisiting ways to drive booth traffic, generate leads, and have a great show.
Whether you’re planning your first event ever – or simply the first in a while, Joanne Gore Communications, is here to help software, hardware, print and manufacturing companies prepare and conquer their next show – with tips, checklists, lead gen strategies and more.
So sit back, get comfortable, and get ready – the show floor opens in 5, 4, 3, 2, GO!
First time going to a trade show? You’ll want to see this list. Been to hundreds of trade shows? You’ll still want to see this list. Regardless of how trade show experienced you are, this checklist will provide you with tips to make your life during the show much easier!
What counts as a “trade show lead”? How do you keep track of them? And how can you achieve your lead goals at a trade show? These are the questions that this blog tackles. It turns out there’s a simple formula for tracking your leads a trade show. It also turns out that you have to find a way to make prospects want to engage with you. To find out the formula, and how to create that engagement incentive, click the link!
Trade shows present a unique way of generating leads, but sometimes it can be difficult to maximize this opportunity, and ultimately justify the expense. That’s why you need a personal plan that maximizes your time and effort – and accents your company’s plan. This blog will walk you through the personal event plan basics, so that you can maximize your trade show ROI!
This blog is dedicated to the stressed-out corporate marketers planning trade shows and events. It will remind you (or teach you) how to plan ahead, so you don’t miss opportunities and deadlines – and shows how proper budgeting and planning saves a load of stress.
Lead Gen Ballers – The Power of Print at In-person events – featuring Joanne Gore (5 min)
Lead Gen Ballers – How to Generate the Most Leads Possible From Your In Person Events (full episode)
Shoot The S*** Ep. 1 – featuring Pat McGrew
Shoot The S*** Ep. 8 – featuring Joe Kern
Shoot The S*** Ep. 11 – featuring Paul Bobnak
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