messaging

September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
August 22, 2018
How to optimize your personal brand and get hired

How to optimize your personal brand and get hired

Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Erase writer's block with these 10 tips

10 ways to conquer writer’s block

Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
February 1, 2018
Two little words that can make a big customer impact

Two little words. One big customer impact.

As children, we’re taught that it’s good manners to say thank you. In fact, we say thank you all the time: when we’re given a gift; […]
January 10, 2018
Marketing Messaging That Matters

Beat the competition with a marketing message that matters

It happens every time we meet someone new. From business events to blind dates, inevitably we’re asked: What do you do? How we answer sets the […]
January 8, 2018
children writing in notebook

Plot a course for sales success with a message that matters to millennials

I’m getting a little tired of reading about millennial this, and millennial that. I am the parent of four of them, one of whom is already […]
January 7, 2018
These FIVE conversations are influencing your business now

How these FIVE 2017 topics will influence your print business in 2018

I love this time of year. I love seeing all the decorations and festivity, and I smile when I start hearing Christmas music being played. More […]
January 6, 2018
Books to read when you want to think smarter

Books to read when you want to think smarter

Books. From the time we’re babies, they surround us, with their bright pictures, big words and thick cardboard pages to chew on. Who doesn’t love a […]
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