business
June 11, 2021
Joanne Gore is a storyteller. And when the veteran marketer, speaker, writer and mentor pans out over what has happened in today’s selling and marketing landscape, […]
May 31, 2021
In 1985, Aldus, a small start-up in Seattle, began working on a software program to design and organize newspaper layouts. It was called PageMaker – and […]
December 25, 2019
Have you ever had one of those polarizing moments – when everything that needs to get done swirls around in your head and makes you feel […]
December 13, 2018
Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
September 10, 2018
Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
June 29, 2018
I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]
January 9, 2018
You know how the old saying goes: 80% of business comes from 20% of your customers. No matter what the size of your business, it should […]