millennial

March 15, 2019
How mass communications and customer experience are disrupting the print industry

How your business can thrive from the disruption of Print

Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
August 22, 2018
How to optimize your personal brand and get hired

How to optimize your personal brand and get hired

Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
April 30, 2018
Time for this marketing cobbler to get some shoes

Time for this marketing cobbler to get some shoes!

Late last year I hung up my corporate marketing hat and ventured back out as a B2B Marketing Consultant (who just happens to be passionate about […]
April 19, 2018
Millennial group around laptop

Capture the power of the Millennial Mindset for print sales success

Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]
February 1, 2018
Embrace the print buyer landscape

Embracing the new B2B buyer landscape to drive print business

January 12, 2018
Illustration

Capture the senses for an unforgettable print experience that sells

How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s […]