ABG Print: From Pandemic Recovery to Long-Term Growth

Following a 95% drop in revenue overnight during the pandemic, ABG Print needed to bring in new leads, retain existing customers, and rebuild momentum with a smaller team and fewer internal resources. While they had built a strong reputation serving financial services and legal teams with fast, confidential printing, they needed a practical way to reach buyers outside of their traditional markets. The primary challenge was helping more of the right buyers find ABG Print, understand what made their 24-hour service different, and take the next step toward a partnership

JGC helped focus the company’s marketing around the services it wanted to grow, the industries most likely to need them, and the problems those buyers needed solved. Instead of just focusing on printing, JGC created industry-specific messaging that connected ABG Print’s services to urgent buyer problems like tight deadlines, sensitive information, and last-minute changes. This comprehensive strategy and execution included SEO strategy, digital and social media marketing, website content direction, paid search support, and ongoing marketing guidance to ensure the right buyers felt confident taking action.