The Marketing Automation War – and it’s Impact on the Print Industry
Understanding who wants to buy from you and providing them with solutions that matter to them is critical to business growth. Marketers across all industries are investing in solutions that help capture, distill and present customer data – and automating how leads are generated, scored, nurtured and converted – from suspect to prospect to customer.
Providing a multi-touchpoint, engaging and relevant omni-channel experience is a brand-showcasing opportunity every step of the way – beyond your website – throughout the customer acquisition journey and beyond. It includes all assets, from your website to your invoice – and from your digital campaign to your direct mail campaign. Salutations, naming conventions, logos and taglines all leave an impact on the customer experience – however subtle, positive or negative.
The industry is poised at a time where direct mail is considered a premium channel and an integral part of the customer acquisition process. Companies can help customers – and themselves – by looking at ways to adapt to shifting customer expectations to achieve maximum growth and remain as competitive as possible. With marketing and workflow automation solutions to help you squeeze the most from your bottom line, print providers can reap the spoils of the marketing automation wars.
Read the full article in Printing News
#B2B #Marketing #Print #leadgen #Data #CRM #CX #MQL #SQL #Data #directmail #PrintMIS #digitalprint #digitalmail #omnichannel #acquisition #engagement #CTA #calltoaction #advertising #brand #color #subjectline #genz #millennial #generations #automation #marketingautomation
