tradeshows

October 3, 2018
person with social media icons around head

Take the Survey: Is your business ready for a new generation of buyers?

For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]
January 5, 2018
Three AHA moments that defined Print 17

Three A-HA moments that defined Print 17

This was my first year attending Graph Expo during a “Print” year. For those of you who don’t know this, every 4 years Graph Expo is […]
January 4, 2018
How to maximize trade show lead generation success

How to maximize trade show lead generation success

As a veteran marketer, I have seen many shifts in the industry, from not staffing a trade show booth with sales people (their time is far […]
January 2, 2018

Joanne’s trade show survival checklist

Trade shows provide a unique chance to go beyond digital lead gen activities. They’re the ultimate opportunity to connect with your community and a chance to […]
January 1, 2018
5 ways to maximize your message and engage your audience

5 ways to maximize your message and engage your network

Let’s face it; Sales and Marketing are driven by different numbers. Sales is driven by dollars. Marketing is driven (today) by data. Sales is looking for […]