tradeshows

October 3, 2018
Take the #PRINT18 survey

Is your business ready for a new generation of print buyers? Take the PRINT 18 Survey

For the past 5 years, I’ve had the privilege of attending the Print Event – starting with Graph Expo 14. This year, however, was my first […]
September 19, 2018
Print 18 logo

Attract today’s new print buyers with a message that matters at Print 18

I’m a B2B marketer who’s passionate about print. I know that the changes reflected in today’s consumer buying habits are now impacting the way businesses research […]
January 5, 2018
Three AHA moments that defined Print 17

Three A-HA moments that defined Print 17

This was my first year attending Graph Expo during a “Print” year. For those of you who don’t know this, every 4 years Graph Expo is […]
January 4, 2018
How to maximize trade show lead generation success

How to maximize trade show lead generation success

As a veteran marketer, I have seen many shifts in the industry, from not staffing a trade show booth with sales people (their time is far […]
January 2, 2018

Joanne’s trade show survival checklist

Trade shows provide a unique chance to go beyond digital lead gen activities. They’re the ultimate opportunity to connect with your community and a chance to […]
January 1, 2018
5 ways to maximize your message and engage your audience

5 ways to maximize your message and engage your network

Let’s face it; Sales and Marketing are driven by different numbers. Sales is driven by dollars. Marketing is driven (today) by data. Sales is looking for […]