messaging

February 12, 2019
Stay out of DMCA Jail

Stay out of DMCA Jail – Protect yourself and your content from the perils of plagiarism

If you’re a B2B organization, the statistics around content generation and content marketing are staggering. According to the B2B marketing site Demand Gen and its 2016 Content […]
October 3, 2018
Take the #PRINT18 survey

Is your business ready for a new generation of print buyers? Take the PRINT 18 Survey

For the past 5 years, I’ve had the privilege of attending the Print Event – starting with Graph Expo 14. This year, however, was my first […]
September 19, 2018
Print 18 logo

Attract today’s new print buyers with a message that matters at Print 18

I’m a B2B marketer who’s passionate about print. I know that the changes reflected in today’s consumer buying habits are now impacting the way businesses research […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
August 22, 2018
How to optimize your personal brand and get hired

How to optimize your personal brand and get hired

Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Erase writer's block with these 10 tips

10 ways to conquer writer’s block

Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
February 1, 2018
Two little words that can make a big customer impact

Two little words. One big customer impact.

As children, we’re taught that it’s good manners to say thank you. In fact, we say thank you all the time: when we’re given a gift; […]
January 10, 2018
What do you do?

Beat the competition with a marketing message that matters

It happens every time we meet someone new. From business events to blind dates, inevitably we’re asked: What do you do? How we answer sets the […]