marketing

March 15, 2019
How mass communications and customer experience are disrupting the print industry

How your business can thrive from the disruption of Print

Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The future of print sales and marketing

The Future of Print Sales and Marketing

The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
August 22, 2018
How to optimize your personal brand and get hired

How to optimize your personal brand and get hired

Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Erase writer's block with these 10 tips

10 ways to conquer writer’s block

Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
June 29, 2018
What does your business card say about you?

What does your business card say about you?

I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]