lead generation

December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
September 19, 2018
Print 18 logo

Attract today’s new print buyers with a message that matters at Print 18

I’m a B2B marketer who’s passionate about print. I know that the changes reflected in today’s consumer buying habits are now impacting the way businesses research […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Erase writer's block with these 10 tips

10 ways to conquer writer’s block

Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
June 29, 2018
What does your business card say about you?

What does your business card say about you?

I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]
January 4, 2018
How to maximize trade show lead generation success

How to maximize trade show lead generation success

As a veteran marketer, I have seen many shifts in the industry, from not staffing a trade show booth with sales people (their time is far […]