March 15, 2019
How mass communications and customer experience are disrupting the print industry

How your business can thrive from the disruption of Print

Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The future of print sales and marketing

The Future of Print Sales and Marketing

The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
October 3, 2018
Take the #PRINT18 survey

Is your business ready for a new generation of print buyers? Take the PRINT 18 Survey

For the past 5 years, I’ve had the privilege of attending the Print Event – starting with Graph Expo 14. This year, however, was my first […]
September 15, 2018
Brush Strokes Podcast Episode 39

PODCAST: Why a new generation of business buyers is putting their trust in print

Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
July 25, 2018
It's lucky episode 13 of #IsPrintDead

PODCAST: It’s Lucky Episode 13 of #IsPrintDead

Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Erase writer's block with these 10 tips

10 ways to conquer writer’s block

Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
April 19, 2018
Millennial group around laptop

Capture the power of the Millennial Mindset for print sales success

Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]