April 18, 2019

Set the stage for trade show – and ROI – success with a personal event plan

Generating more business is a critical goal for print and marketing services providers. But how do you measure success? Is $1,000 enough? $10,000? $1 million? What […]
April 18, 2019
How printers can grab their share of the budding Cannabis market

How printers can grab their share of the budding Cannabis market

On October 17, 2018, the Cannabis Act came into force, along with a strict framework for controlling the production, distribution, sale and possession of cannabis in […]
March 15, 2019
How mass communications and customer experience are disrupting the print industry

How your business can thrive from the disruption of Print

Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
February 12, 2019
Stay out of DMCA Jail

Stay out of DMCA Jail – Protect yourself and your content from the perils of plagiarism

If you’re a B2B organization, the statistics around content generation and content marketing are staggering. According to the B2B marketing site Demand Gen and its 2016 Content […]
December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The future of print sales and marketing

The Future of Print Sales and Marketing

The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
November 13, 2018
4 tips to a Buzzworthy Print Product Launch

4 tips to a successful – and buzzworthy – product launch

A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand […]
October 3, 2018
person with social media icons around head

Take the Survey: Is your business ready for a new generation of buyers?

For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]