Customer Experience

September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
June 29, 2018
What does your business card say about you?

What does your business card say about you?

I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]
April 19, 2018
Millennial group around laptop

Capture the power of the Millennial Mindset for print sales success

Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]
February 1, 2018
Two little words that can make a big customer impact

Two little words. One big customer impact.

As children, we’re taught that it’s good manners to say thank you. In fact, we say thank you all the time: when we’re given a gift; […]
February 1, 2018
Embrace the print buyer landscape

Embracing the new B2B buyer landscape to drive print business

January 12, 2018
Illustration

Capture the senses for an unforgettable print experience that sells

How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s […]
January 9, 2018
Is the blame game costing you business

Is the “blame game” costing you business?

You know how the old saying goes: 80% of business comes from 20% of your customers. No matter what the size of your business, it should […]
January 8, 2018
children writing in notebook

Plot a course for sales success with a message that matters to millennials

I’m getting a little tired of reading about millennial this, and millennial that. I am the parent of four of them, one of whom is already […]
January 5, 2018
Three AHA moments that defined Print 17

Three A-HA moments that defined Print 17

This was my first year attending Graph Expo during a “Print” year. For those of you who don’t know this, every 4 years Graph Expo is […]