Customer Experience

March 15, 2019
How mass communications and customer experience are disrupting the print industry

How your business can thrive from the disruption of Print

Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018

It’s late at night. Do you know where your leads are?

Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The future of print sales and marketing

The Future of Print Sales and Marketing

The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
November 13, 2018
4 tips to a Buzzworthy Print Product Launch

4 tips to a successful – and buzzworthy – product launch

A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand […]
October 3, 2018
Take the #PRINT18 survey

Is your business ready for a new generation of print buyers? Take the PRINT 18 Survey

For the past 5 years, I’ve had the privilege of attending the Print Event – starting with Graph Expo 14. This year, however, was my first […]
September 19, 2018
Print 18 logo

Attract today’s new print buyers with a message that matters at Print 18

I’m a B2B marketer who’s passionate about print. I know that the changes reflected in today’s consumer buying habits are now impacting the way businesses research […]
September 10, 2018
Blurring Lines CCM Production Print

Blurring industry lines for a new generation of print buyers

Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
June 29, 2018
What does your business card say about you?

What does your business card say about you?

I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]
April 19, 2018
Millennial group around laptop

Capture the power of the Millennial Mindset for print sales success

Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]