Who is Joanne Gore?
Hi, I’m Joanne.
I’m a B2B marketer who’s passionate about print and I’ve spent the last three decades helping companies of all sizes maximize their marketing and communications efforts. I’ve gathered a pool of like-minded B2B professionals to amplify your business with programs that generate awareness, customer engagement and growth.
Joanne Gore Communications helps companies tell their story to a new generation of print and business buyers.
My career began as a Graphic Design professional after graduating from Dawson College in Montréal. I quickly honed my craft working within the print industry as both a typesetter and art director until joining the marketing team at Delrina (acquired by Symantec), where I developed and implemented the company’s global marketing standards.
I embraced and refined my corporate marketing and communications expertise and have worked with some of the largest brands in the technology and print industry including: Compaq Canada (acquired by HP); BorderWare Technologies (acquired by WatchGuard Technologies); DST Output (acquired by Broadridge); Xenos (acquired by Actuate/OpenText) and Avanti (acquired by Ricoh).
I bring a unique perspective of both vendor and client-side experience and expectations. I have coached businesses on best-practice marketing and communications tactics and empowered them to successfully execute their go-to-market strategy.
I also like to share. I am an industry speaker and regular contributor to Graphic Arts Magazine. I am the President of Xplor Canada, a member of the Xplor ABOD, and mentor for the Ontario Summer Company, a Government initiative for youth entrepreneurship and employment.
Book me for your next marketing, sales or educational event.
Schedule a 1:1 consultation. Learn how we help companies tell their story to a new generation of print and business buyers.
Frequently Asked Questions
Today’s marketing departments are working with very tight budgets and resources. Sometimes there are projects that arise that don’t merit the hiring of additional, full-time resources, but are just too much for the existing team to execute successfully. I can help lessen the burden and execute on specific projects such as webinars or tradeshows. I work with the Marketing team to ensure that objectives are met, enabling the team to focus on their day-to-day marketing needs, and large-scale goals.
No matter how large or small, all businesses benefit when they attract and engage a buying audience. We will help you cut through the marketing “clutter” and identify the programs that drive success. Through strategic guidance and tactical execution, we will work together to amplify your business with a mix of best-practice marketing and communications programs that empower you to successfully generate awareness, customer engagement and growth.
Depending on your objectives, rates can be project-based, hourly-based, or retainer-based. The best way to determine what is right for you is to evaluate your objectives, timeline, budget and available resources. Each client is unique and my goal is to ensure that you are satisfied with the results.
Sales and Marketing go hand-in-hand. The days of marketing being responsible for leads and sales being responsible for conversion are a thing of the past. In my opinion, marketing must help nurture the process and ensure that the leads handed off to sales are as qualified as possible, allowing sales to focus on closing the deal. We will work with your sales and inside sales team to define what constitutes a lead, and how marketing can nurture and convert those leads into opportunities.
Success is as unique as the clients we work with. Objectives are critical in measuring success. For some companies, success is determined by the number of leads received. For others, it’s based on development and delivery of content, the execution of an email campaign, or the completed launch of a new product or service.
I actually get asked this a lot. 121 is one of those random numbers that really is not quite so random in my life. In fact, it mysteriously appears on receipts, tickets, clocks, registers and signs. So rather than fight it, I have chosen to embrace it. One day I may just create an Instagram feed dedicated to 121. What do you think?