For the past 5 years, I’ve had the privilege of attending the Print Event – starting with Graph Expo 14. This year, however, was my first time as a non-exhibitor. Managing a trade show booth and logistics as well as working the floor throughout the duration of the event gives one a unique “behind the scenes” perspective. It’s also an ideal opportunity to have conversations with all the folks walking the show floor. These people are your prospects, your customers, your influencers and even your competitors.
This year I was one of those people.
Thanks to Graphic Arts Magazine, I had the privilege of attending the show and finding out if the industry is market-ready for a new generation of print buyers. I created this quick, one-minute survey and got people thinking about how they answer the question: “What do you do?”
Now it’s your turn: Take the #PRINT18 survey now!
The attendee perspective is different. While yes, many are there to buy, they are also there to learn, engage, share ideas and experience the power of new print technologies, capabilities and trends.
As a first-time attendee I got to hear the opening keynote – presented by every marketer’s marketer, Seth Godin. I attended seminars and had conversations with industry leaders and legends including Pat McGrew, Dr. Joe Webb (who keeps threatening to retire tomorrow) and Richard Romano. I caught up with clients, met with prospects, and was fortunate to share hugs with so many friends – old and new.
Print 18 was a showcase of immersive and interactive customer journeys that are also fun, one-of-a-kind experiences that embrace the power of print. I witnessed first-hand the disruptive shift happening in our industry – driven by the need to keep customers engaged with targeted and personalized communication across all available digital, mobile and physical channels.
It’s a disruption that’s forcing businesses to re-think how they answer the question: “What do you do?”
Is the Print industry is ready to have the conversations that matter with today’s business buyer? Is your business ready? What do you think? Take the #PRINT18 survey now!
The deadline to contribute is Friday, October 12th. I’ll share the results in the December issue of the magazine.
Thank you for the outpouring of support I received walking the show for the first time as a B2B marketer who’s passionate about print. If I had the good fortune to chat with you at #PRINT18 – Thank You. You helped make this “first-timer” feel right at home.