Why people trust print and how we must listen closely to our customers - image credit: Canvas Magazine
Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are less trustworthy in digital format since they can be altered without your knowledge. Identity theft is a dominating concern.
Tune in to my chat with Mark Rice Potter from the CANVAS Magazine and hear how a new generation of business buyers is discovering the power of print.